Your Attitude Affects Your Business

July 20, 2009 | Print this Page.

Running a business takes more than making sure you have cash flow, the right people and high quality product or service. It also requires the right attitude. Yes, the right attitude even with the economy in turmoil.

Control Your Attitude

Don't let the economy and what's happening on the news become your reality. Many businesses continue to thrive -- they don't make it on the news because there's no angle. And the news doesn't report happy stories without an angle.

You're responsible for controlling your attitude. Attitude is contagious. Get mad at people, they'll quickly adopt a bad attitude. Smile at people and they smile back.

Two Businesses = Two Different Stories

Two businesses in the same industry AND in the same geographic location prove this case. These two businesses are competitors. The owner of one business feels down and complains constantly about the economy, the elections, the climbing prices and on and on. The other owner has an upbeat attitude. He takes whatever cards dealt to him and does the best he can to play them well.

Adopt the gloom and doom approach, and you can count on your competitors showing you up. It's rare that one business dominates in its niche market, thus there's plenty of business available for competitors to both success. Maybe your business serves Clients ABC very well and Clients ZYX so-so while your competitor does the opposite.

Three Things You Can Do for a Can Do 'tude

Not only have a positive attitude, but also do the following:

  1. Consume less news: Struggling to shake off the constant influx of bad news? Start by cutting down on your news consumption. Remember attitude is contagious. The news reports bad things; you'll feel bad, too. This doesn't mean quitting news watching altogether. Moderation is better. Maybe consider doing something fun after you catch the news so you can shake off whatever virus you caught from the bad news reports.
  2. Follow up: Many businesses lose out on opportunities because they don't follow up in a timely manner.
  3. Give value to customers: When you serve customers and provide them with value, they're more likely to stick with you and refer you to others. Keeping customers is cheaper than finding new ones and referrals offers the best and cheapest way to grow your business and client list.

I know the market will eventually find its way back on course and surge again. Which side do you want to be on? Survivor or not?

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