Shark Tank’s Lori Griener opts out of investing when something doesn’t excite her. It doesn’t matter if the product is a hero. Growing a business is hard work. Growing a business that you don’t enjoy is twice as hard.
Turning the calendar from December to January compels most people to focus on new initiatives and doing things better such as diet, exercise, finances, and getting organized. Here’s the bad news. According to a University of Scranton study published in the Journal of Clinical Psychology, only 8 percent achieve their New Year’s resolution.
Upon completing their education, college students fall into one of two groups. Some graduate from college with large student loans needing to be paid. Those loans in addition to rent, food, and any others add up. They’ll start life after school weighed down by debt.
The other group will get their diplomas and leave college feeling lighter than ever. This group is about to begin the next phase of their lives with zero college debt.
Most students fall in the indebted group.
When I meet a professional, one of the first things I do is look them up on LinkedIn. You get one guess to figure out what I did when a CEO and founder of a company contacted me about some writing work.
You’re responsible for a purchase decision. All things being equal, which situation would make you more likely to buy? A recommendation from a colleague or an email from a company?
How would you describe Wonder Woman’s invisible jet? In the cartoon series, the plane looked more like glass than invisible. Technically, we should not be able to describe it at all. Not without touching it and tracing its shape.
I had a service that cleaned the swimming pool on a weekly basis. They did a fine job for more than a year. And when one employee left, the replacement was adequate. I was satisfied.
Satisfied. Not happy. Not delighted. Run-of-the-mill satisfied.
Of course, you want to grow your B2B small business. That might be tricky to do if you’re like those businesses surveyed in Wasp Barcode’s State of Small Business Report. More than half of the respondents plan to invest fewer than 3 percent of their revenue on marketing. In this case, it should be no surprise why growing revenue is the No. 1 challenge for small businesses.
According to the SBA, a company’s chances of survival is about 50 percent in the first five years. Babson University’s 2013 Global Entrepreneurship Monitor report says the top two reasons for going out of business are problems getting financing and business isn’t profitable. These two affected more than half of the businesses.