Are your customers satisfied with your company? Or are they very happy with your company? There is a difference here. Satisfied isn’t enough to hold on to them. They can easily switch if they notice problems with the product or service, or something better comes along.
When I first heard about Twitter, I didn’t get its appeal. As I understood it, people could send short messages for others to read. That sounded like a public bulletin board. The Internet is full of special interest topic forums. People can send short messages to each other via emails, text messaging, online chat, and other ways.
So what’s the big deal about Twitter?
Are you missing opportunities with your lead generation efforts? Do you go after prospects? What about your past and current customers? Many companies forget about doing lead generation with their customers. After all, keeping customers happy is the fastest and cheapest way to grow business. Most people know this.
Yet many businesses neglect their clients to spend more time hunting for new customers. Why overlook the clients they already have when the acquisition cost is $0? You may be able to harvest more business from them. Perhaps, you think you can’t upsell or cross-sell them. Regardless, they are your company’s best advertisement for referrals.
A project manager compliments a colleague for good work on a project. A manager leader puts an employee in a leadership role for a project. The team takes a day away from work to do volunteer work for a nonprofit organization. The company holds a picnic at a park on a beautiful day.
All these have employees holding their heads higher, smiling and empowering them to achieve more. Not a single one involved money. An engaged workforce will worker harder to navigate bumpy roads and reach goals.
Many small businesses avoid seeking loans, but not for the reasons you think. According to a Sageworks survey, business owners opt not to pursue small business loans because they don’t want to take on debt (62 percent) or think they won’t get approved (24 percent).
Data from the Federal Deposit Insurance Corporation (FDIC) shows that small business lending — for loans less than $1 million — has dropped between 2008 and 2012. It has yet to see improvement since.
This post’s title sounds like a quote from one of those inspiring posters with a stunning photo and an inspirational quote. It’s true that it’s better to flop than to avoid something or play it safe in fear of failure. Do this, and it’ll be tough to grow your business.
“I can accept failure, everyone fails at something. But I can’t accept not trying.” – Michael Jordan
I bought a product at a store that I visit about once a year. The store is pricey, but has unique products that I can’t find anywhere else. It’s not far, but it’s not as close as its competitors. While there, I always pick up pop snacks. They’re tasty and you get a big bang for the munch in a single pop.
On this visit, I brought home a few flavors. All of them were their tasty, crunchy selves except one. Every bite lacked crunch as if it was past its sell-by date. (It wasn’t.) And both bags of the same flavor had the problem. Considering all the other flavors were good and it was the first time I had experienced this, I emailed the store.