You’re responsible for a purchase decision. All things being equal, which situation would make you more likely to buy? A recommendation from a colleague or an email from a company?
Tag Archives: referrals
I love to read especially in the summer by the pool. When I finished “The Girl on the Train,” I let my friends know that if they wanted another good read like “Gone Girl” or with more likeable characters to give it a go. It turned out that many friends were looking for more good reads like “Gone Girl.” Three suggestions came in and I ended up reading two, both great reads.
That’s the power of referrals for you.