While completing projects for a client, I often work with another small business or two. Unfortunately, one surprising thing keeps happening.
Over and over.
Tag Archives: b2b marketing
How Much Is Your Valuable Client Actually Worth?
How much should you spend to get new customers? When a deal or promotion opportunity comes your way that brings in new clients and grow your business, how do you figure out whether the deal will pay off?
Your gut feeling may have come through for you in the past. You let it dictate how much is just right, too much, or too little. What you think costs too much may end up bringing in more customers and profit than you expect.
Without knowing a client’s lifelong value, it’ll be impossible to determine whether an acquisition cost is too high or too low.
How to Build Your B2B Brand with Twitter in 7 Easy Steps
When I first heard about Twitter, I didn’t get its appeal. As I understood it, people could send short messages for others to read. That sounded like a public bulletin board. The Internet is full of special interest topic forums. People can send short messages to each other via emails, text messaging, online chat, and other ways.
So what’s the big deal about Twitter?