I’ve had clients who came back after a long hiatus. I’ve had clients who brought me on board when they switched companies. I’ve had clients who sent new business my way.
All three have one thing in common.
I’ve had clients who came back after a long hiatus. I’ve had clients who brought me on board when they switched companies. I’ve had clients who sent new business my way.
All three have one thing in common.
How much time do you put into making your clients happy?
How about for finding new clients?
Which takes more of your time?
At NCAA football’s Alamo Bowl, Oregon was heading for a blow out as it led the game 31 to 0 at the half. Their opponent, nationally-ranked TCU, was a capable team. The team was most likely shaken up by the loss of their starting quarterback and key wide receiver.
While completing projects for a client, I often work with another small business or two. Unfortunately, one surprising thing keeps happening.
Over and over.
Turning the calendar from December to January compels most people to focus on new initiatives and doing things better such as diet, exercise, finances, and getting organized. Here’s the bad news. According to a University of Scranton study published in the Journal of Clinical Psychology, only 8 percent achieve their New Year’s resolution.
Like any kid, I’d open the cereal box as soon as my mom brought it home from the store. Bet you guessed why. I wanted the prize inside.
I’ve stayed in a hotel that surprised me with cookies. Never forgot them. Another time and hotel, I got sick and someone on the staff delivered medicine to my room. Never forgot them.
You’re responsible for a purchase decision. All things being equal, which situation would make you more likely to buy? A recommendation from a colleague or an email from a company?
I had a service that cleaned the swimming pool on a weekly basis. They did a fine job for more than a year. And when one employee left, the replacement was adequate. I was satisfied.
Satisfied. Not happy. Not delighted. Run-of-the-mill satisfied.
Are your customers satisfied with your company? Or are they very happy with your company? There is a difference here. Satisfied isn’t enough to hold on to them. They can easily switch if they notice problems with the product or service, or something better comes along.
When a colleague first started his little business, he had two clients. One provided steady projects. The set up worked well since he could manage these projects outside of his corporate job. Yes, he worked two full-time jobs between the corporate one and his business. We’ll call him Joe. He wanted to build cash flow before quitting his corporate job.
Then the company — the steady one — went out of business. As for the other client … projects didn’t come in regularly enough to sustain business. Joe had to decide whether to resign to a life-long corporate career and keep the business as grocery money … or find more clients.
If you are not absolutely delighted with our service within the first 30 days of funding, you can leave and get 100% of your fees refunded to you. NO QUESTIONS ASKED!