You’re responsible for a purchase decision. All things being equal, which situation would make you more likely to buy? A recommendation from a colleague or an email from a company?
Tag Archives: clients
I love to read especially in the summer by the pool. When I finished “The Girl on the Train,” I let my friends know that if they wanted another good read like “Gone Girl” or with more likeable characters to give it a go. It turned out that many friends were looking for more good reads like “Gone Girl.” Three suggestions came in and I ended up reading two, both great reads.
That’s the power of referrals for you.
No matter the current economic climate, firing a client tightens your business and sharpens its focus. It can also revitalize your energy as you let go of the stress of dealing with the client. You’ll be happier. You may even replace the problem client with two new ones as the fired client won’t drain your energy anymore.
I’ve fired a client.
No, we weren’t having problems.
In fact, I quite liked the owner.
So why would I fire his small business?