Shark Tank’s Lori Griener opts out of investing when something doesn’t excite her. It doesn’t matter if the product is a hero. Growing a business is hard work. Growing a business that you don’t enjoy is twice as hard.
Category Archives: General business
8 Ways to Make Your Business and Life Better in the New Year
Turning the calendar from December to January compels most people to focus on new initiatives and doing things better such as diet, exercise, finances, and getting organized. Here’s the bad news. According to a University of Scranton study published in the Journal of Clinical Psychology, only 8 percent achieve their New Year’s resolution.
How to Start the New Year with a Clean Slate
Upon completing their education, college students fall into one of two groups. Some graduate from college with large student loans needing to be paid. Those loans in addition to rent, food, and any others add up. They’ll start life after school weighed down by debt.
The other group will get their diplomas and leave college feeling lighter than ever. This group is about to begin the next phase of their lives with zero college debt.
Most students fall in the indebted group.
How to Stop Dealing with Cash Flow Problems for Good
What scares a small business owner more than anything else?
For most, it’s running out of money. Owners fear not having enough cash flow to cover payroll and pay expenses.
10 Easy LinkedIn Actions That Will Actually Help You Grow Business
When I meet a professional, one of the first things I do is look them up on LinkedIn. You get one guess to figure out what I did when a CEO and founder of a company contacted me about some writing work.
12 Ways to Make You Go From Predictable to Unforgettable
Like any kid, I’d open the cereal box as soon as my mom brought it home from the store. Bet you guessed why. I wanted the prize inside.
I’ve stayed in a hotel that surprised me with cookies. Never forgot them. Another time and hotel, I got sick and someone on the staff delivered medicine to my room. Never forgot them.
How to Find and Reach More Prospects
You’re responsible for a purchase decision. All things being equal, which situation would make you more likely to buy? A recommendation from a colleague or an email from a company?
How to Actually Sell Services to Boost Sales
How would you describe Wonder Woman’s invisible jet? In the cartoon series, the plane looked more like glass than invisible. Technically, we should not be able to describe it at all. Not without touching it and tracing its shape.
7 Actions That Will Actually Help Keep Your Customers
I had a service that cleaned the swimming pool on a weekly basis. They did a fine job for more than a year. And when one employee left, the replacement was adequate. I was satisfied.
Satisfied. Not happy. Not delighted. Run-of-the-mill satisfied.
How to Get Your Clients to Actually Refer You to Others
I love to read especially in the summer by the pool. When I finished “The Girl on the Train,” I let my friends know that if they wanted another good read like “Gone Girl” or with more likeable characters to give it a go. It turned out that many friends were looking for more good reads like “Gone Girl.” Three suggestions came in and I ended up reading two, both great reads.
That’s the power of referrals for you.