Before meeting with a prospect, you’d do your homework. You can look up the prospect on LinkedIn to study the person’s background. Look for connections and things you have in common. Go to the prospect’s company website and read up. Identify their mission and what problems they solve. Check out their clients to get an idea of what types of companies they serve.
Doing your homework can give you the upper hand in landing the prospect.
It can also help when you’re searching for working capital to scale your services and take on bigger opportunities that will grow your business.
