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Category Archives: Business management
How to Build Your B2B Brand with Twitter in 7 Easy Steps
When I first heard about Twitter, I didn’t get its appeal. As I understood it, people could send short messages for others to read. That sounded like a public bulletin board. The Internet is full of special interest topic forums. People can send short messages to each other via emails, text messaging, online chat, and other ways.
So what’s the big deal about Twitter?
The Sure-Fire Danger of Having a Big Customer
When a colleague first started his little business, he had two clients. One provided steady projects. The set up worked well since he could manage these projects outside of his corporate job. Yes, he worked two full-time jobs between the corporate one and his business. We’ll call him Joe. He wanted to build cash flow before quitting his corporate job.
Then the company — the steady one — went out of business. As for the other client … projects didn’t come in regularly enough to sustain business. Joe had to decide whether to resign to a life-long corporate career and keep the business as grocery money … or find more clients.
3 Powerful Ways to Generate More Leads and Grow Your Business
Are you missing opportunities with your lead generation efforts? Do you go after prospects? What about your past and current customers? Many companies forget about doing lead generation with their customers. After all, keeping customers happy is the fastest and cheapest way to grow business. Most people know this.
Yet many businesses neglect their clients to spend more time hunting for new customers. Why overlook the clients they already have when the acquisition cost is $0? You may be able to harvest more business from them. Perhaps, you think you can’t upsell or cross-sell them. Regardless, they are your company’s best advertisement for referrals.
What You Need to Know About Insurance for Small Businesses
Most of us would never own or lease a vehicle without auto insurance. Should the unthinkable happen, insurance can help take care of expensive repairs or a replacement. It protects you in the event of a lawsuit or other drivers who have little or no insurance. Insurance safeguards your assets such as your home, retirement, and investments.
Not having business insurance, on the other hand, could mean the end of your business. If the unexpected happens, it could drain your cash flow and it’ll be too late for a small business loan. Just like consumers invest in auto, home, life, and travel insurance, small businesses have options for insurance. The right plans depend on your company and the state in which you conduct business. Some require businesses to carry certain types of insurance.
5 Easy Questions That Will Boost Your Business Website
Consider this statistic from B2B Marketing: “54 percent of B2B buyers begin their buying process with informal research about business problems; nearly 80 percent of the time spent researching is done online.”
In other words, a small business website better do its job, right? Unfortunately, too many aren’t.
8 Easy Ways to Find More Cash for Your Business
In One Small Step Can Change Your Life: The Kaizen Way, author Robert Maurer told the story of an employee who saw his metal shop coworkers throwing out scrap metal. When the company posted a suggestion box with a simple question, the worker submitted one to sell the scraps. The company implemented the idea and found an easy way to get more cash.
15 Essential Software, Apps and Tools for Small Businesses
Hundreds of thousands of software, apps and tools simplify and speed up tasks for small business owners and their employees. However, finding the right tools can be overwhelming for even the tech-savviest people.
Many tools are available as monthly or yearly subscriptions, and those can add up fast. Your small business’ need may not need feature-rich and expensive tools to get the job done when free or low-priced alternatives will suffice. This list contains free and affordable options.
5 Time Management Tips for Small Business Owners
When small business owners are at their desk, they often feel like they don’t spend enough time on revenue-producing activities. They take care of payroll, track down late paying clients, balance the books and check email frequently. They’d rather spend more time connecting with clients, bringing in new clients and finding ways to grow business.
We all have the same amount of time in a day. It’s enough to get work done, get rest and do something away from work to clear out the brain’s cobwebs. Here are five time management tips that you can do right away to gain more time doing the things you enjoy and boost revenue.
Trends in Small Business Cash Flow Management and Payment Practices
A few eye-opening trends have emerged in the Atradius Payment Practices Barometer survey that will help you stay on top of your B2B company’s cash flow. This survey looks at corporate payment behaviors in the Americas.