All posts by Carlos Weil

Grow business with funding

What You Need to Know Before Pursuing Small Business Funding

Of course, you want to grow your B2B small business. That might be tricky to do if you’re like those businesses surveyed in Wasp Barcode’s State of Small Business Report. More than half of the respondents plan to invest fewer than 3 percent of their revenue on marketing. In this case, it should be no surprise why growing revenue is the No. 1 challenge for small businesses.

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How to Get Referrals

How to Get Your Clients to Actually Refer You to Others

I love to read especially in the summer by the pool. When I finished “The Girl on the Train,” I let my friends know that if they wanted another good read like “Gone Girl” or with more likeable characters to give it a go. It turned out that many friends were looking for more good reads like “Gone Girl.” Three suggestions came in and I ended up reading two, both great reads.

That’s the power of referrals for you.

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Fire client

How to Fire Your Problem Client and Be Happier

No matter the current economic climate, firing a client tightens your business and sharpens its focus. It can also revitalize your energy as you let go of the stress of dealing with the client. You’ll be happier. You may even replace the problem client with two new ones as the fired client won’t drain your energy anymore.

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Vintage bank

These 5 Things Could Cause Your Cash Flow Problems

According to the SBA, a company’s chances of survival is about 50 percent in the first five years. Babson University’s 2013 Global Entrepreneurship Monitor report says the top two reasons for going out of business are problems getting financing and business isn’t profitable. These two affected more than half of the businesses.

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Schickard calculator customer math

How Much Is Your Valuable Client Actually Worth?

How much should you spend to get new customers? When a deal or promotion opportunity comes your way that brings in new clients and grow your business, how do you figure out whether the deal will pay off?

Your gut feeling may have come through for you in the past. You let it dictate how much is just right, too much, or too little. What you think costs too much may end up bringing in more customers and profit than you expect.

Without knowing a client’s lifelong value, it’ll be impossible to determine whether an acquisition cost is too high or too low.

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