Like any kid, I’d open the cereal box as soon as my mom brought it home from the store. Bet you guessed why. I wanted the prize inside.
I’ve stayed in a hotel that surprised me with cookies. Never forgot them. Another time and hotel, I got sick and someone on the staff delivered medicine to my room. Never forgot them.
How would you describe Wonder Woman’s invisible jet? In the cartoon series, the plane looked more like glass than invisible. Technically, we should not be able to describe it at all. Not without touching it and tracing its shape.
I had a service that cleaned the swimming pool on a weekly basis. They did a fine job for more than a year. And when one employee left, the replacement was adequate. I was satisfied.
Satisfied. Not happy. Not delighted. Run-of-the-mill satisfied.
I love to read especially in the summer by the pool. When I finished “The Girl on the Train,” I let my friends know that if they wanted another good read like “Gone Girl” or with more likeable characters to give it a go. It turned out that many friends were looking for more good reads like “Gone Girl.” Three suggestions came in and I ended up reading two, both great reads.
That’s the power of referrals for you.
Let’s face it, you can be profitable and broke. (Have you ever tried to make payroll or pay vendors with so-called profits?)
You don’t want to get into a position of paying your invoices late. This is a situation that needs to be remedied ASAP.
No matter the current economic climate, firing a client tightens your business and sharpens its focus. It can also revitalize your energy as you let go of the stress of dealing with the client. You’ll be happier. You may even replace the problem client with two new ones as the fired client won’t drain your energy anymore.
I’ve fired a client.
No, we weren’t having problems.
In fact, I quite liked the owner.
So why would I fire his small business?
According to the SBA, a company’s chances of survival is about 50 percent in the first five years. Babson University’s 2013 Global Entrepreneurship Monitor report says the top two reasons for going out of business are problems getting financing and business isn’t profitable. These two affected more than half of the businesses.
Are your customers satisfied with your company? Or are they very happy with your company? There is a difference here. Satisfied isn’t enough to hold on to them. They can easily switch if they notice problems with the product or service, or something better comes along.
How much should you spend to get new customers? When a deal or promotion opportunity comes your way that brings in new clients and grow your business, how do you figure out whether the deal will pay off?
Your gut feeling may have come through for you in the past. You let it dictate how much is just right, too much, or too little. What you think costs too much may end up bringing in more customers and profit than you expect.
Without knowing a client’s lifelong value, it’ll be impossible to determine whether an acquisition cost is too high or too low.
If you are not absolutely delighted with our service within the first 30 days of funding, you can leave and get 100% of your fees refunded to you. NO QUESTIONS ASKED!